Case Studies

Below are some case studies which demonstrate the variety of events we hold and the experience of the team. For more information on how we can host your event contact the team or make an enquiry.

Contact usMake an enquiryCall our Events Team on 0161 282 4020

Auto Trader all employee conference

When the team from, the UK’s leading motoring website, decided to hold a conference for its seven workforces across the North West and London the venue chosen for the event was The Point, a stunning £12million development, at Emirates Old Trafford. Leigh Acutt, Head of Events said:

We chose Emirates Old Trafford because we were looking for a Northern venue as most of our workforce is based in the North West. We needed a space that could easily accommodate and implement our challenging agenda for the day, and extremely good Wi-Fi was key as we used our own conference mobile app on the day.

As the UK’s leading motoring digital marketplace, with over 11.5 million unique users per month, Auto Trader has offices spread throughout the North West and London. The location of Emirates Old Trafford which is easy to reach by rail or road and has free parking, was convenient for attendees travelling from all over.

Auto Trader’s first ever All Employee Conference saw almost 800 of the company’s staff under one roof for the first time in its 37-year history. The Point has flexibility to meet virtually any need, and can seat up to 1,000 guests. The conference also involved the use of six different breakout rooms, each one being changed three times during the day to create a different “look and feel” for each session.

Leigh added: “The Point worked brilliantly for our first ever All Employee Conference. The staff were fantastic and couldn’t do enough to help, and the food was delicious. The space worked well with all our requirements, and the feedback from delegates has been incredibly positive- they left feeling inspired, motivated and excited.”
The day featured business updates from the company’s CEO, as well as show and tell breakout sessions and a values exhibition.

The event, which also included invited customers who attended to give first-hand feedback, was such a success that Auto Trader has decided the conference will become an annual event.

The Northwest Football Awards

Emirates Old Trafford was once again chosen as the venue for the 6th NW Football awards in November 2013, where the Northwest’s finest and brightest attended a very glitzy evening.

The evening, now a must in the sporting calendar attracted over 450 guests from football and football related services. Amongst the star studded guests were Liverpool’s Jamie Carragher, Everton Manager Roberto Martinez, PFA Chief Executive Gordon Taylor and the Neville family.

Commenting on the night, Laura Wolfe, Managing Director at multi-award winning events and marketing company Journey9 said: “At Journey 9 we care passionately about football and understand the important role it has in contributing to both the Northwest’s identity as a region as well as its economy. Tonight’s event was attended by some of the biggest names in the Northwest, and it gave us the opportunity to showcase our expertise. It was a joy to be back at Emirates Old Trafford, the venue looked amazing and is the perfect backdrop for this unique sporting occasion.”

It was a joy to be back at Emirates Old Trafford, the venue looked amazing and is the perfect backdrop for this unique sporting occasion.

Boot Out Breast Cancer Charity Ball

Boot Out Breast cancer held their annual charity ball for over 400 guests at the Point in 2013. Debbie Dowie, founder of the Boot Out Breast Cancer stated:

The whole event was absolutely amazing and the food was fantastic. Everyone kept to the timings on the running order within minutes and this was a huge help on the night that made the event run seamlessly.

The Boot out Breast Cancer Bolly-wood ball returns to Emirates Old Trafford in March 2014.

The Main Event – Straight to The Point

The Main Event

Main Events is internationally recognized as one of the top boxing promotional firms in the world so we were delighted that The Point was chosen to host the UKs premier Thai boxing event in October 2013. The event was the first Thai boxing event to be held at Emirates Old Trafford highlighting the versatility of the space available.

Darren Morris, Director of Main Events stated:

Great location, modern and a versatile space. Does exactly what it says on the tin…Fantastic venue and nothing was too much trouble for the team

Pro Manchester

Pro Manchester is an organisation which represents the financial and business sector in Greater Manchester. In 2013, The Greater Manchester Business Conference provided the opportunity to hear from leading business minds in the comfort of the state of the art conference suites of Emirates Old Trafford.

Nicola McCormick, Events & Conference Manager said:

The event went really well and all feedback about the venue and staff was really positive.

The Great Manchester Business Conference returns in March 2014 to Emirates Old Trafford for the flagship event.


Greater Manchester Chamber of Commerce will be returning to Emirates Old Trafford in May 2014 for their high profile Annual Dinner event. As one of the key events in the North West business calendar, over 700 key business people from the region attended this sell-out event in 2013 with guest speakers including; The Rt Hon Danny Alexander MP Chief Secretary to the Treasury, Jonathan Myers Vice-President Western Europe of Kellogg’s and comedian Jimmy Carr. The evening was a fabulous success, largely due to the exciting new surroundings of The Point and the excellent service provided by Emirates Old Trafford.

The whole process of dealing with the venue from our original enquiry through to the actual event is always seamless and the Emirates Old Trafford team are a joy to work with.

Chamber of Commence annual dinner

Pauline Pawlykiwskyj, Event Manager at Greater Manchester Chamber stated: ”The whole process of dealing with the venue from our original enquiry through to the actual event is always seamless and the Emirates Old Trafford team are a joy to work with. Their facilities prove to be the perfect venue for the many varied events that we, as a Chamber organise on behalf of our members. From networking breakfasts and lunches, through to seminars and workshops, Board meetings and our Annual General Meeting – we almost feel like one of the team at Emirates Old Trafford!”

Lisa Wroe, Event Manager at Greater Manchester Chamber added: ” We also recently held an international trade conference at the venue where 12 overseas British Chambers of Commerce offices from around the globe visited our great City. This was a real opportunity for the Chamber to showcase the region and introduce our overseas partners to the wide and varied business community. As always, the team at Emirates Old Trafford were incredibly flexible and looked after our overseas guests beautifully and all left the event saying not only what a great event it was but what a great venue!”

Healthy Stadia Food Active Launch

Emirates Old Trafford AJ Bell’s Player and Media Centre was chosen by The Heart of Mersey to host their ‘Food Active’ obesity task force launch for 70 invited guests.

The Heart of Mersey are part of the Healthy Stadia Network so the home of Lancashire County Cricket Club was fitting to the event. Food Active is a new healthy weight campaign-that has been established by the North West Directors of Public Health and designed and delivered by the Health Equalities Group. By providing support, advice and leadership to Directors of Public Health Food Active aims to develop and share activity which will influence local and national political agendas and have a significant impact on obesity rates in the UK.

Chief Executive of the Health Equalities Group Robin Ireland who opened the event said:

The venue is fantastic. I was very impressed and we have had lots of very positive comments from attendees since. The event was a great success, thank you for everything that you did.